Currently Enrolled
American University
Washington, D.C. — Studying Business & Entertainment as a Junior
The Institution
Kenneth Griffel is a Junior at American University in Washington, D.C., pursuing a degree with a focus on Business & Entertainment — one of the most dynamic and forward-looking programs in the country.
His coursework spans entertainment marketing, marketing research, and accounting, giving him a rigorous, real-world foundation that directly informs his professional work. American University's location at the center of national discourse makes it the ideal environment to develop the skills and perspective that define Kenneth's approach to marketing and leadership.
Business & Entertainment
Pursuing a focused curriculum at the intersection of commerce and culture — studying how entertainment industries are built, marketed, and sustained.
Entertainment Marketing
Coursework in entertainment marketing explores how brands, artists, and organizations connect with audiences in an increasingly competitive media landscape.
Marketing Research & Accounting
Grounding creative strategy in data and financial literacy — learning to measure impact, analyze markets, and make decisions that drive results.
Takeaway
Education Meets Experience
Kenneth brings what he learns in the classroom directly to his professional work — applying marketing research, strategy, and business fundamentals in real time.
Learn More About Kenneth